JCP to open Joe Fresh in-store shops soon

Last year, JCPenney mentioned a partnership with Canadian retailer Joe Fresh to launch a series of in-store shops and, pretty soon, they will be open.

Joe Fresh is known for their cute, trendy, and inexpensive basics, but until now the store has not had a large presence in the United States.

There are currently six Joe Fresh locations in the US (in NYC), but these in-store shops are set to launch at nearly 700 JCP stores nationwide. The line is said to include women’s clothing as well as accessories, all priced between $4 and $69.

Joe Fresh at JCP is currently available online, with the in-store shops opening on March 15.