Think tank L2 has just revealed their annual Digital IQ Index! A total of 76 specialty retail brands were ranked based on factors such as website, e-commerce experience, digital marketing, social media and mobile.
According to L2, “82% of users report using their mobile devices in store, leading to a showrooming effect, where users experience product in store but purchase via mobile.” It is predicted that mobile commerce will increase at a rate of 30% to 40% a year.
Many traditional brands have opened brick-and-mortar stores to to carefully align their online and in-store sales. Department stores have also started to develop mobile apps and engage in social media.
Here are this year’s top ten:
10. Saks Fifth Avenue
7. Crate & Barrel
5. American Eagle Outfitters
3. Victoria’s Secret
Check out the Digital IQ Index®: Specialty Retail 2012 from L2 Think Tank on Vimeo here!