Target just joined the revolution and have enlisted the help of Kristen Bell, Zachary Bell Abel, Nia Long, and Phil Abraham to kick off their first shop-able, romantic-comedy short film called, Falling For You. Almost everything you see in the film, styled by celebrity stylist Jen Rade, will be available for purchase - over 110 clothing, home, and beauty items from Target’s Fall collection to be exact.
While many haven’t quite mastered the shop-while-you-watch thing, they are definitely intrigued. The movie will debut in three, five-minute episodes on Oct. 2, Oct. 4, and Oct. 9 at FallingForYou.Target.com, and will remain online while supplies last. There will also be a live streaming fashion event on Oct. 10.
Check out the movie trailer below: