PARKCHOONMOO Spring/Summer 2013: Traditional Korean Fashion Revisited

For PARKCHOONMOO’s Spring/Summer 2013 collection, Demi Park looked to traditional Korean fashion with the intent to deconstruct it to make it appear more feminine and free. If you’ve ever seen the traditional hanbok, you can easily see elements of it in this collection. For me, it’s most apparent in some looks where there’s more volume in the shoulders, but lean in the bodice of a garment. A lot of the necklines in the collection form a V, much like the top piece of a Hanbok (jeogori), only the necklines are much deeper than a jeogori. Some dresses resembled just the skirt (chima) part of the hanbok, but reconstructed with suspenders and what appeared to be a low leather sash at the hips. The silhouettes of the collection were kept loose and free.

The collection’s palette consisted of traditional Korean colors red and blue along with black, white and cream. To demonstrate lightness, the fabrics used were mostly cotton and perforated leather with mesh tossed in here and there.

The most striking look out of the collection for me was the half button up half tank dress:

Sure, it looks like she just rolled out of bed that way but it’s a striking look that’s sure to turn heads. I personally would rock it.

Sadly, my camera died during the show. Instead, here’s some video highlights courtesy of Mercedes Benz Fashion Week:

Overall, I found it to be a unique deconstruction/reconstruction of traditional Korean fashion.

For more information about PARKCHOONMOO, head to her official site here.