Rachel Zoe’s clothing line may be in trouble

Rachel Zoe’s clothing line is currently not doing so well, and neither is her Bravo reality show, “The Rachel Zoe Project.” Her clothing line has become well-known among styling A-list clients including Jennifer Garner, Anne Hathaway and Demi Moore.

Rachel Zoe has also launched a clothing line with Chinese retail giant Li & Fung just last summer. However, the line is not doing well in stores such as Neiman Marcus, Bloomingdale’s and Nordstrom; industry insiders are saying that interest in the line has “peaked.”

In addition, there are rumors that “The Rachel Zoe Project” may not be returning for a fifth season, and her assistant, interior designer Jeremiah Brent, is getting his own reality show on the network.

Alan Chartash, the chief strategy officer for Li & Fung USA, commented: “We’re very happy. Apparel launched a year or so, and since that time, we’ve launched footwear, handbags and we’re launching a line of jewelry exclusively with Neiman Marcus and Bergdorf Goodman. We’re supportive of Rachel and the continuation of the brand. Like any clothing line, it ebbs and flows, but we’re very happy with the apparel sales.”

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