In other words: the retailer has tapped a crew of successful individuals who are known more for their work, than their faces.
J. Crew’s chief marketing officer Diego Scotti explains:
“We chose very accomplished people who have an impact on our customers and culture in general. They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities. It’s the right moment to tell our story about quality in a little louder way.”
The women’s ads feature editors like Tank Magazine‘s Caroline Issa, Le Figaro’s Virginie Mouzat, and Wonderland‘s Julia Sarr-Jamois, while the men’s star Phillips de Pury‘s Joe Carlucci, Arquiste‘s Carlos Huber, and Tumblr‘s David Karp.
Recently, Dolce & Gabbana street cast their entire spring 2012 menswear show, and Alber Elbaz plucked people off the streets for Lanvin’s fall ad campaign.