H&M Home, which launched in Europe in 2009, is coming to US stores in early 2013. The collection will be divided according to different rooms in the house, and will offer products driven by runway trends. Which means you will soon be able to go to H&M and buy a cute dress in the season’s hottest print and a sheet set to match.
A quick perusal of the brand’s Home site shows a wide array of styles and products. Included is a basics line with muted colors and clean lines, as well as a section called ‘Feminine Bohemian’ with bold floral printed sheets and accessories. There is even have a section called ‘Pretty Kitty’ with cute cat-adorned pieces.
H&M will be offering three main collections each season, along with a large number of accessories every two weeks. In other words it will be just like fast fashion… but for your home. Are you excited?