Watch behind-the-scenes of Solange Knowles as the new face of Madewell

Solange Knowles who is signed up to Next, is the new face of Madewell, J.Crew’s cooler sister. Knowles has professed her love for J.Crew before on many occasions.

Knowles has attended a few of the brand’s fashion week presentations, and she went to the CFDA Awards with Jenna Lyons, and had this to say about her:

I mean, we’re friends first. I of course love what she does at J.Crew. I just think it embodies my style in that it has so much color and texture and character but it’s classic with great tailoring and I think if you have one you have to have the other. And she’s just so freakin’ cool. What else can I say?

The quirky style of Knowles does seem to fit better with Madewell than J.Crew, she fits the brand aesthetic perfectly and it’s nice to see someone who looks a bit different from everyone else.

Take a look at the behind-the-scenes video from the campaign shoot

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