The Face has new faces including Coco Rocha, Karolina Kurkova and Nigel Barker

The two models Coco Rocha and Karolina Kurkova will join Naomi Campbell as coaches on Oxygen’s reality competition series The Face, this is according to a casting announcement.

On the series that is set to air in 2013, Naomi, Coco and Karolina will apperently each lead a group of contestants:

The coaches will scout and choose their teams from aspiring young models nationwide before guiding them through assignments, which include photo shoots, runway shows and commercials for some of America’s best known brands. Throughout the series, the supermodel coaches will mentor these young hopefuls, taking the lessons and skills they have learned and using them to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face of a brand. During the process, these young models will be exposed to the very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become ‘The Face’ of a well-known brand, earning a real contract as the brand ambassador.

Nigel Barker will take on the role of the host in the series.

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