It’s seems like forever ago when we first heard about Lauren Conrad launching an eco-friendly cosmetic accessories collection with BlueAvocado, but the time has finally come - LC’s new line has officially launched!
Just this week The Hills star released a collection of sustainable and reusable products with BlueAvocado, called XO(eco). The collection carries everything from cute food storage containers to on-the-go cosmetics bags and - get this - even a hot iron bag so you can pack your straightener in your luggage even if it’s still piping hot. Genius!
The coolest part, though, is that each one of these accessories is actually created from REPREVE-based fabric, which is made from recycled plastic bottles. There is anywhere from 3 to 35 of them used to make each product! Insane, right? The entire collection was designed to reduce waste and conserve natural resources, and is named after her signature “XO” mark to show her commitment to a “loveable style for a liveable planet.”
“As a designer, making greener choices has to be easy, inspiring and fun. I have designed items in the BlueAvocado XO(eco) collection with REPREVE to become a part of my daily life so I can have fashionable, eco-friendly products,” said Lauren Conrad. “If the XO(eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement.”
The entire collection is available to purchase online at Amazon.com…right now. So, don’t wait. Get to shopping!

July 22, 2012 08:00 PM | by