The Dutch dance music superstar, who recently topped a poll to find the world’s highest-earning DJ, will front a new ‘capsule collection’ with Guess. In return, Guess will sponsor select tour dates.
Tiesto recently told Billboard.com, “I’ve had Guess clothing in my wardrobe for years. It’s a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me.” Tiesto adds, “It has been really great working with such an experienced group of people in the fashion world.”
The co-branded collection will launch next month with a new limited edition wristwatch. The apparel will follow in October, and will feature a 22-piece line inspired by Tiesto and the electronic dance music culture.