There is only one Hollister Co. in the whole of Ireland. And if you are like most, you might say that’s one Hollister too many. But, plenty of people really like shirtless guys in darkened mall bungalows, so an enterprising 27-year-old man in Ireland, named Max Kulczynski, decided to fill that hole in the market. He began offering the full body spray and shadow experience in his very own fake Hollister store.
Kulczynski set up a replica store in the back of his home in County Clare, Ireland, with two large rooms filled with branded men’s and women’s clothes, in addition to fashion by other mall stalwarts like Aeropostale. The Irish Independant reports that the “west Clare shop had been fitted out in an attempt to replicate a standard Hollister-branded store.”
Kulczynski’s methods were also surprisingly straight forward: he bought the clothing from a Hollister store in Florida and shipped it back to his home, where he began selling it… without a license, obviously. When authorities busted the shop on May 18, “eight cars were parked outside, with 14 customers inside.” Nearly 600 items were seized, with an approximate value of 10,000 euros.
Abercrombie & Fitch (who owns Hollister) is apparently not seeking damages now that the goods have been returned.