Chloë Moretz has officially made the list of cool teenagers. Not only is she an amazing actress and a regular on the fashion scene, she is now adding the title of Aéropostale brand ambassador to her already-impressive resume.
According to WWD, her duties will include starring in ad campaigns, tweeting about the brand, putting looks together for the site, and making appearances at events Aéropostale sponsors. Senior VP of Marketing and E-Commerce Scott Birnbaum explained why Chloë was the perfect choice:
We know she will connect with our customer. She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign.
Chloë has several other high-profile projects in the works, including the title role in MGM’s highly-anticipated remake of ‘Carrie,’ making this great timing for her to breathe new life into the mall brand, whose net income fell last year.
If I were in Aéropostale’s target market, there is no doubt I would buy their clothes after hearing Chloë is a part of the brand. Will you buy more Aéropostale, now?