Although Adidas wasn’t going to release this shoe called the JS Roundhouse Mids until August, a bunch of online criticism from their Facebook page has made them cancel the shoe altogether before it even had a chance to hit the shelves.
With complaints about how shackles relate the slavery, this isn’t the first of the sneakers that had to be pulled off so that it wouldn’t have to offend a large population. Nike, just earlier this spring shelved a black and tan sneaker because the name of the drink it was named after was offensive to many Irish who suffered from English attacks in the 1920s. A decade earlier, Umbro had to shelve a shoe because they named it Zyklon, after the German word for Cyclone. What they didn’t think of was the fact that the gas the Nazis used to murder the Jews was also titled the same name.
It seems like sneaker companies have to do a lot of analysing symbols before they release their next ‘edgier’ line ups!