The new location will be the brand’s only mall store, but it isn’t the first time Uniqlo has ventured into suburban territory. Back in the day, the Japanese chain actually launched in the US with three stores in New Jersey - Menlo Park Mall, Rockaway Mall, and Freehold Mall - before opening its flagship in New York in 2006. However, in October of 2007 they closed all three Jersey stores “in order to place all focus on Manhattan.”
But now that the brand is in full “conquistador mode,” New Jersey is back on the table, as are malls in general. The brand says the 43,000 square foot Garden State Plaza location will be the model for all future mall stores - having it’s own dedicated entrance and “prominent facade.”
Uniqlo will also be opening its first West Coast store in San Francisco this fall and, though e-commerce rumors have not been confirmed by the brand, Ad Age mentioned the brand possibly launching a web shop for the US in mid-October of this year, as well.
Looks like it’ll be a busy year for Uniqlo. Who’s excited about the new Jersey location and the possibility of an online shop?