Ray-Ban has been releasing ads from their “Never Hide” campaign for at least 5 years now. Not only do they advertise their products slightly in the campaign, but they also fight for a good cause. In this case, it shows two dapper gentlemen holding hands as they walk down a busy sidewalk - with glances from the civilians, of course.
This photo, which features a gay male couple, is the very first of this kind in Ray-Ban’s history. The “Never Hide” campaign is very popular, and it has been around since 2007. Now, in honor of the company’s 75th anniversary, they’re going all out.
In 2012, the brand is looking back at people from America’s past who had the “courage to express themselves” in front of everybody, according to Ray-Ban’s press release.
If you want to see the others, prepare to see women running through the rain in nothing but lingerie, military people being quite audacious and a couple having a ton of good fun!