Madewell’s going cross country to get America interested in their new denim line. The brand will be stopping in 14 cities country wide all while giving away free denim jeans!

The trip will begin Thursday, April 12th, and the company will start at New York City and make their way through Boston, DC, Charlottesville, Columbus, Chicago, Madison, Lawrence, Boulder, Palm Springs (during Coachella!), San Diego, Los Angeles, and Seattle.

Of course, nothing is ever really free, so Madewell has made a denim scavenger hunt before you can go home with your freebies. The challenge? 5 cards that redeem free pairs of jeans will be hidden within a block of where their van is park. It’s like an Easter egg hunt, but better! - and the prizes are much more expensive.

Source