alice + olivia has finally unleashed their Spring 2012 ad campaign, marking the brand’s very first global ad campaign. Featuring the daughter of Steven Tyler, Chelsea Tyler, the campaign was launched to correspond with their 10th anniversary.

We see that the set of the campaign is a more fashionable version of a slumber between girlfriends. Last week, alice + olivia launched their “GET INTO OUR PANTS” campaign to create hype for this one. They handed out bumper stickers, coffee sleeves, napkins, and even condoms all over New York City.