The SuperBowl is almost here ladies; and why do we care? David Beckham is why.

H&M will be premiering their first TV commercial during the 2nd quarter of the game. It will be a 30-second commercial for their new bodywear collection. David is the model they chose for it. Great choice in my opinion.

Director of Marketing for H&M North America, Steve Lubomski, said in a press release; “We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers”. It certainly will reach out to their female crowd.

The collection will be in stores on February 2nd and the Superbowl will be on the 5th, so keep your eyes on the look out!