After that mind-boggling advertisement billboard with the blue sky and a model with bright red lipsticks, we finally get to see more of Prada’s Spring 2012 campaign photoshoot!

I love how the concept features high profile models like they’re on some road trip through America in the 60s. It’s just so…CHIC!

These shots were done by Steven Meisel. As you can see, the photos show models posing at a glamorous gas station, dressed in retro-inspired but fashionable wear. All that’s missing is someone who actually does what they’re suppose to do at a gas station: filling up their tanks.

What do you guys think of the concept?