The world first knew Lauren Conrad as a reality television star, but she has turned into an entrepreneur and brand ambassador. Her love for designing led to Paper Crown, which is a passion project. Lauren Conrad is scheduled to debut her new collection the first week in August. This collection has classic designs, creating instant staples for every woman. She described it as “a modern take on clasica style. Understatedle elegant, effortless and lovely.” Lauren designed everything from cocktail dresses to beach maxis, with an emphasis on neutral hues and understated pastels. Each piece is great to mix and match for every occasion. Lauren will be on the road doing store events with Nordstrom to promote the line.

You can view the 2011 collections on the Paper Crown website.

I’m definitely excited for her new line! From what I’ve seen, her pieces are extremely simple, but they can look effortlessly gorgeous. It’s all about how you wear the clothes, not how ornate the individual piece is.