The new spring 2011 cage installation, designed by Alexander Wang, surrounds the Flagship store with LED lights, creating a futuristic-chic atmosphere. Alexander Wang described the cage as a key element in a customer’s brand experience, transforming the store into a place where they can be comfortable.
I’m not so sure about being comfortable in a cage, but the installation looks pretty nice within the store! The cage installation will be up until the end of June, so you should definitely go check it out if you have the chance. Also, if you’re curious, you can take a look at the making-of video on Alexander Wang’s site here!

May 9, 2011 10:39 PM | by
