Soon, the money you would spend on a Starbucks drink could also be enough for an entire outfit. This Fall, H&M will be trying something a little different, offering a $4.95 dress!
The extremely low cost of the dress seems to be something that is pretty amazing for them to produce. But it and other pieces (to be revealed) will all be a part of their new cost-conscious line.
Jennifer Uglialoro, H&M’s PR director, informs us that H&M will still be H&M, “It’s the same business concept we’ve had for over 60 years, but this season we’re focused even more on a lower price. We’re very cost-conscious; for fall you’ll be seeing trench coats for $20.”
Will you be checking out your own H&M to see this line?
A little fun fact for you guys, the $5 dress on the left was actually featured in some of the fall ads H&M has released already. You can pick up a copy of Teen Vogue to see it, but note that the magazine is only $1.96 less than the actual dress!

August 26, 2010 02:45 PM | by