I love shopping at Forever 21. As much as I’d rather buy pieces that are well-made and will be fashionable for a long time (whoever coined the term “investment piece” should be thanked by retailers — do you know how many times I’ve used that excuse to spend too much?), sometimes you just need a fast fashion fix, and Forever always delivers. They are opening a massive 4-floor store in Times Square today, and it’s a little daunting.

I get a headache sometimes when I walk into a normal Forever 21 store, so I can only imagine how overwhelming this one will be! I probably won’t visit it for a few months anyway — it will definitely become overcrowded and ridiculous because of the tourist location. I’m wondering if they will just carry a whole lot more inventory, or if they plan to do anything new and exciting.

Rumi Neely of the blog Fashion Toast is the official face of the billboards hanging in Times Square — can you imagine that? In case Forever 21 is looking for another awesome blogger to rep them in the future, look no further than OMGHaute!